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YOU MAY NOT SEE PLAQUE
BUT IT MAY STILL BE THERE

You might be surprised that even after brushing, there still may be plaque left behind on your teeth. That is why Crest and Oral-B are on a mission to show people what they’re missing and help them achieve up to 4X better plaque removal*, for a cleaner, healthier mouth.

under specialized lighting
*on teeth with regular use vs. regular manual brush and regular anti-cavity toothpaste

4X Cleaner crusade
Crest and Oral-B are on a cross-country crusade, the "4X Cleaner Crusade", to give mouths of Americans a makeover. Together with Dr.Robert Gerlach, a public health dentist, we’re making it our mission to educate people on how they can:
  1. take control of their oral health
  2. feel more confident going into your next dental check-up
  3. get up to 4X better plaque reduction with the Pro-Health Regimen
We're hitting the road with a digital plaque imaging system and visiting some of the "worst-teeth" cities in the country - according to a report in Men's Health magazine - including St. Louis and Philadelphia - to show them just how much plaque their current oral care routine is leaving behind and what they can do to help fight it.

Check out our Facebook page to see when we're coming to your town

Let Crest and Oral-B help you fight the plaque you can’t see. Use all the elements of the Crest Pro-Health System together and get up to 4X better plaque reduction*.

Crest Pro-Health toothpaste

Crest Pro-Health toothpaste

Crest Pro-Health Clean Mint, Clean Cinnamon, Night and Whitening are the only toothpastes accepted by the American Dental Association for all six of these benefits:
  1. Fights cavities
  2. Whitens teeth
  3. Fights oral malodor
    (bad breath)
  1. Fights sensitivity
  2. Fights plaque
  3. Fights gingivitis
Crest Pro-Health Multi-Protection rinse

Crest Pro-Health Multi-Protection rinse

Protecting against plaque and gingivitis, it gives protection to help:
  1. Kill germs
  2. Reduce Plaque
  3. Prevent and reduce
    gingivitis for healthy gums
  1. Freshen breath
  2. Keep teeth cleaner longer
    versus brushing alone
  3. Avoid the burn of alcohol
Oral-B CrossAction Pro-Health toothbrush

Oral-B CrossAction Pro-Health toothbrush

CrissCross® bristles attack plaque from the perfect angle, for better overall cleaning that:
  1. Removes up to 99% of
    plaque in hard-to-reach
    areas**
  2. Helps improve gum health
    in four weeks by reducing
    gingivitis
  1. Provides up to 55% better
    cleaning along the gum
    line***
  2. Removes surface stains
    and polishes teeth

*on teeth with regular use vs. regular manual brush and regular anti-cavity toothpaste
**based on single use brushing study
***vs. a regular manual toothbrush based on a single use brushing study

Related Reading:

Facebook

The 4X Cleaner Crusade

We’re hitting the road to show people just how much plaque their current oral care routine is leaving behind. Visit us on Facebook to see when we’re coming to your city.
Crest Oralb Pro-Health System Join The Crusade

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